What is Fairtrade

Who and what is Fairtrade

Fairtrade is about doing trade differently. It empowers farmers and workers to take control of their lives and businesses, and supports the development of thriving communities.

Fairtrade works in 74 countries with over 1.65 million farmers and workers.

The Fairtrade Mark is the world’s most recognised ethical label. It shows that a product has met the Fairtrade Standards and has been independently audited each step of the way. This means that when you see the Fairtrade Mark on a product you can trust that it has been made in an ethical and sustainable way.

Every time you choose a product carrying the Fairtrade Mark you are making the choice to give a fair go to farmers, workers and their communities in some of the world's poorest countries.

Benefits of Fairtrade

The impact of Fairtrade can be seen in communities all over the world. Broadly the benefits can be divides in to three main categories social, economic and environmental.


The Fairtrade Minimum Price helps ensure Fairtrade farmers are protected from dangerous fluctuations in the market, making them less vulnerable and providing greater financial security.


Fairtrade provides real support to farmers and workers so that the environment can be protected. We help farmers adapt to the world’s changing climate, supporting long-term and positive ways of dealing with unpredictable weather patterns. Fairtrade Standards also regulate substances used in farming, including pesticides and other chemicals. Waste management is another vital concern in an all-round mission to care for the natural world.


Over and above the Fairtrade minimum price, the Fairtrade Premium is an additional sum of money which goes into a communal fund for workers and farmers to use – as they see fit - to strengthen their communities. This has been used to build schools, equip hospitals and in many other creative ways!

As well as these benefits, communities talk about the strength of the cooperative model at the heart of the Fairtrade System. This approach helps to bring communities together and build cooperation between neighbours and communities more broadly.

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